They say this may affect 50% of Facebook’s Audience Network ads. It’s an ad network by Facebook if you want to run ads in your mobile apps. They make the great chunk of money from the ads that appear on Facebook and Instagram, not from this third party network you never heard off.
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To me, it’s clear at this point that there is no way to make advertising based social media work. It has to become subscription-based, or maybe run as super low-cost P2P service. Otherwise, sooner or later it will slide into exploiting its users.
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