Maybe it existed before, I don’t remember it being like that, but there was a very subtle “GO VOTE (Dem because the GOP candidate is dangerous)” message from celebrities/media. That message has seemed to grow stronger every year until this year where it has become so overt that all subtly has disappeared.
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It is, but as someone who turned 18 in 1999, it’s been ridiculous how important and politicized every single presidential election of my adult life has been. There hasn’t really been an equivalent of 1988 or ’96 for a long time.