The Sears catalog back in the day was basically amazon before the internet. After the internet started to grow, literally all they had to do was move the catalog online and amazon would have probably never existed. Don’t sell to a private equity firm unless you want all your brands and assets liquidated.
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As far as business competition goes, it’s basically everyone vs amazon. I work at ups and I can honestly say where the rivalry used to be ups vs FedEx vs ups, now it’s all three vs amazon. But then BnL built a “generation starship” that was fully automated with advanced robotics that kept humanity from extinction for a few hundred years. And that sounds awesome.