The theme of this yr’s celebration is “Folks Serving to Folks,” a message highlighted by the UN Workplace for the Coordination of Humanitarian Affairs (OCHA). “Everybody generally is a humanitarian,” OCHA stated in a message. “Wherever there are folks in want, there are individuals who assist them – women and men coming collectively to ease struggling and produce hope,” Secretary-Normal Ban Ki-moon stated in a message on World Humanitarian Day, which coincides with the anniversary of the worst terrorist assault in opposition to the UN in Baghdad eight years in the past.
In an effort to construct a worldwide sense of momentum, we name on our Messengers of Humanity to take a vital social motion on today and share them on social networks and amplify the message. Utilizing a platform referred to as Thunderclap-developed by Droga5’s product growth studio De De, the marketing campaign enlisted the help of a protracted record of embarrassingly high-profile celebs to donate their social media followers to the trigger. On World Humanitarian Day, we introduced £3.4 million for 10 UK area initiatives from our Worldwide Partnership Programme, to deal with international growth issues.