Most supermarket coffee is gonna taste bad no matter what you do. Go to a small coffee shop (not Starbucks or anything like that) and get a light roast pour-over. You’d be surprised the notes you pick up and how pleasant it tastes, and this is a good way to test the waters of ‘expensive’ coffees.
There most definitely is excellent tasting coffee that you can drink without adding anything else (sugar, cream, milk, etc). Just because you have yet to taste such a cup does not mean it does not exist.
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