And it just excuses at this point when people point to LSM that their sound has gone “downhill”. It’s the industry itself. Loona is a niche and they are a “sleeper” group. Imagine stumbling upon them and finding out this group has an underground cult type of following and having so much content, then seeing lots of discouraging posts about lawsuits, Jaden, Loona sound and etc. It’s not inviting and just seems very bitter. We obviously want them to grow but let’s enjoy the content we have right now, eh? Some just forget how to consume music since all they have in mind are record-breaking and charts it’s actually.
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Because the way the chart works changed, which make it WAY HARDER to chart for newer groups/non big 3…I think Korean expectations need to be tempered. Firstly there’ve been changes to the chart calculations that made a difficult job almost impossible. The second thing is that unless one is from a Big 3 it is very hard to automatically breakthrough, you need a Boom Boom situation and that is just luck of the draw. The third thing is that LOONA have an international fanbase to make them viable, other small company eggs don’t even have that kind of leg to stand on. That’s why it has always puzzled me why BBC left money