This was before smartphones were prevalent. You would use an in-store computer kiosk that was connected to the store network and would bring up the intranet version. It would show different prices than if you looked it up on the internet with your home computer.
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In the wake of an investigation launched by the Connecticut Attorney General’s office, Best Buy has finally admitted that the now-infamous “secret intranet” (used to mislead in-store customers about BestBuy’s online prices) exists. The website looks identical to BestBuy.com…except for the prices.