If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put a division between them. Attack him where he is unprepared, appear where you are not expected.
Elections aren’t decided by the people who vote. They’re decided by the people who stay at home. The United States, with its lack of mandatory voting in federal elections, has a problem of voter apathy, resulting in low turnout; a vicious cycle that reinforces itself and makes the problem progressively worse. The 2016 election had the lowest voter turnout in over two decades. In an age when advertisements can target specific people to encourage them to abstain from voting.
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